Striking the Right Chord: How Music Shapes Customer Experience

Walk into a hotel lobby, a restaurant, or a boutique shop, and the first thing you notice might not be the décor—it’s how the place makes you feel. Music is often the invisible hand shaping that feeling.

It’s tempting to think playlists are just about choosing songs you like. But the reality is far more technical. The tempo, rhythm, and tonal qualities of music can change the way guests behave, how long they stay, and even how much they spend.

Research shows that when music matches the space, it boosts satisfaction and sales. In restaurants, nearly 80% of guests stay longer when they enjoy the music, and around 60% spend more on food and drinks. Another study found that when a soundtrack aligns with a brand’s identity, customers spend up to 9% more.

Music isn’t just background—it’s a design element. Slow, flowing tracks can encourage guests to linger and relax, perfect for evening dining or hotel lounges. Faster, more energetic beats inspire action, making them ideal for gyms or high-energy retail spaces.

At Moodworx, we call this striking the right chord. It’s not about what’s trending, or what you personally prefer—it’s about curating music that amplifies the identity of your space and creates the mood you want guests to feel.

When you get it right, guests don’t just enjoy their visit—they remember it. They’ll return, not only for the food, service, or décor, but because of how the atmosphere made them feel. And music is the heart of that experience.

Moodworx is here to help you shape that invisible, unforgettable element: the sound of your brand.